You’ve probably heard all the latest crazy real estate marketing trends out there. But when it comes to the hot trends right now, they are all pretty ephemeral or temporary in nature. To get real insight into the market, you have to go away from the advantageous trends and see what trends have really worked over the years regardless of current ‘cool factor’.
A trend can actually be your friend in real estate marketing. As long as you’re not trying to make something out of momentarily popular trends and making decisions that negatively affect your business, you should be good. Read on to find out more and see which trends are your true blue pals and more.
Social Media
In marketing, social media is everything right now. Facebook, Instagram, SnapChat, Twitter and more are all great veins for investors to work with. Take advantage of those platforms! They’re free, but the gains from having accounts on these platforms when there are over two billion people on social media must be paid attention to.
Video Marketing
Video plays great in the algorithms of search engines and is insanely shareable online to boot! Plus, people love watching videos as it’s quicker than text and allows them to do other things while watching. Videos are the hot thing online right now and this is one trend you should hop on.
Content Marketing
You know what they say, content is king. Increase exposure, leads, traffic, and more! It’s 3x as effective as paid online search marketing.
Business Cards and Flyers
This real estate marketing trend is a classic for a reason. It lets people know that you’re in business and gives you an easy way to give someone your contact information without seeming pushy or having to do a whole ‘put your number in my phone’ deal.
Get Your Ride Wrapped
It costs a bit, but a moving billboard without the monthly rental fee is priceless. Just make sure you drive politely!
Have a Site
A website gives you an online presence and lets people easily contact you about properties for sale or listing their properties and more. You can have your email and phone prominently listed and get more leads and potential clients than ever. It’s a great way to generate leads and establish your credibility.
Sponsor Local Things in Your Area
Whether a sports team or a festival, your contribution will show people in the community you care and bolster your reputation, which can actually boost sales in the long run.
Networking and Throwing Parties
Networking and throwing parties is one of the best ways to be social and advance your business at the same time! You don’t have to be sneaky about it. Just throwing a party is a great way to get to know people who may either come to you later for help in real estate or refer someone they know to you. You never know!
Mobile It Up
Mobile views are increasing with every day, as people use their phones to go online more and more. Mobile advertising and mobile friendly sites are important if you want every site viewer to be a possible customer or lead!
Building your real estate business can be tough, but it doesn’t have to be. The work you put in is the reward you will gain. Thanks for reading, and don’t forget to use these tips to help your real estate business grow!